about me

aka, El Tigre

 

I am a creative director with a strong hybrid background in art direction and copywriting, having over 20 years of experience in the advertising and marketing industry. From web to featured films, I’ve done it all and then some, having won awards and many friends along the way.

Capabilities:

Creative Leadership & Development
Strategic Thinking
Digital Creativity & Production
Film, Photography and Radio Creativity & Production
Project Management
Team Leadership & Mentorship
Management

I have worked in many segments, with most of my experience being in:

Automotive, QSR, retail, finance, public health, CPG, entertainment and SaaS (B2B).

 

Awards:

Clio: 1 Silver, 1 Bronze

WAVE: 3 Gold, 3 Silver, 1 shortlist

New York Festival: 2 Shortlists

FIAP: 1Gold, 3 bronze, 1 silver, 4 finalists

Sol: 1 bronze, 1 silver, 1 finalist

USH: 2nd best idea of the year, 1 best of show

Caribe: 1 Gold, 4 Silver, 2 Bronze

ADC: 1 Bronze, 1 merit, 2 shortlists

El Ojo de Iberoamérica: 1 gold, 1 silver, 1 bronze

LIA: 1 shortlist

Adstar: 1 bronze, 2 crystal, 10 finalists

The One Show: 4 shortlists

ADDY: 4 Best of Show, 10 Gold, 2 Silver

W3 awards: 1 gold, 1 silver

The Mashies: 1 Finalist

Billboard: 1 Best of Digital/Social, 1 best of Innovative use of music.

Cannes: 3 Shortlist

 

Brands I’ve worked for: Ford, Lincoln, McDonald’s, United Healthcare, Dunkin’ Donuts, Chase, Bank of America, Walmart, State Farm, Kraft, Coors Light, Verizon, Cricket Wireless, Clorox, Pine-Sol, Kingsford, Jeep, Chrysler, Fiat, Sony Music, AutoNation, LasikPlus, Panama Tourism, Heineken, Coca-Cola, Pepsi.